BBMD tip of the week
It's a sad truth that regardless of how you answered Pink's "should you leave your job" questions, in the near-term you're not likely in a position to actually do anything about it.
That's because most of us are beholden. To debt. To a lifestyle. To showing up at a specific time and place to make money so that the wheels don't fall off of whatever life we've built for ourselves.
This week's "tip" is all about how to break free of those shackles that bind, or at least to begin the process of loosening them.
And we've got good news! We're going to do so not by becoming a miser, or living with less, or faking your death and escaping to an island nation that doesn't extradite because you can't bankrupt out of student loans in the USA (not like we've ever thought of that or anything, of course).
No, we'll do it by creating new, independent revenue streams for ourselves so that we have OPTIONS.
Last week, we asked you to take the 10 business ideas you'd generated the week prior, and then score and sort them based on the following qualities:
- Monetary investment to establish and maintain (think of this as a reverse-coded question - 0 for a high monetary investment because that's bad, 10 for a low monetary investment because that's good)
- Time investment to establish and maintain (again - 0 for high, 10 for low)
- How much the idea capitalizes upon YOUR UNIQUE gifts/talents/skills/assets (0 for not at all, 10 for completely)
Now that you've done that, it's time to put your list into action!
And to do so, we're gonna transition out of our heads and into our guts, away from our numbers and toward our intuition, and most importantly out of our own experience and into that of our potential customers (all businesses have a customer, after all).
So, here's what we want you to do:
- Pick whichever idea from the top 3 in your list has the most energy/draw/attraction/excitement for you - Trust your gut, your intuition in this step
- Commit to trying to make at least $1 off that idea in the next month - It's even easier than it sounds, but also one of the most fundamentally gratifying and exciting and encouraging things most entrepreneurs ever do; presales are your friend ;)
- Create a crystal-clear (first draft) vision of your perfect customer
- Read this short essay
- Watch this 2min video on customer personas
- Watch this 3min video on the customer adoption curve and try to think about who your "innovators" and "early adopters" will be
- Brainstorm about the demographics, psychographics, motivators - and really anything else you'd find interesting or helpful (preferred brands, favorite color, favorite season, etc) - of your perfect customer, then edit and crystallize it into something that's easily digestible and memorable for you
- Give the customer a name (extra points for alliteration ie "Soccer Sarah", extra points for attaching an image)
And now you've got a better start than most successful businesses out in the world today even had!
There's a lot more to this entrepreneurship/side-hustle/multiple-revenue-stream game than we could fit into even months' worth of newsletters, and we don't wanna bore you if this isn't up your alley. So, if you ARE interested in learning more about the topic, please fill out this super-quick survey or reply to this email to let us know!
Quote we're contemplating
"Know what your customers want most and what your company does best. Focus on where those two meet." - Kevin Stirtz